Elevate your PrestaShop Store with its Modules

PrestaShop, being the most reliable and flexible open-source software has revolutionized the e-commerce industry to an appreciable extent. Lakhs of SMEs today flock behind the PrestaShop Development Company to get their websites developed on the platform in order to gain a position in the global commercial center.

There are several beneficial features such as product listing, digital products, catalog management, shipping, payment integration, tax calculation, user-friendly back office, analytical reports, customer management, digital marketing, and so forth leading to an endless list of features in favor of smooth e-commerce operation.

However, one of the common problem confronted by the merchants while operating their online business is the spam. When running an e-commerce store built on PrestaShop, the easiest way to eliminate the spam entries lies in opting for the PrestaShop Module Development. To be more specific, installation of the PrestaShop reCaptcha module creates a hassle-free business online.

The reCaptcha module has several features which help to avoid spam. A few of them are: 

• It facilitates to identify the human and automated mail system.
• The extension prevent spam entries from the computer programs like the crawlers, bots, and any other spam software.
• It verifies and ensures that a human activity is done over the website.
• It supports audio test and helps the visually challenged persons to pass the test.
• The merchants are able to configure the demands of CAPTCHA fields like 'refer a friend' 'submit' and, so forth. 
• It is easy to install and use.
• It utilizes the Google's reCaptcha feature to prevent spam entries even while submitting the form. 
• It is compatible with all versions like 1.4.x, 1.5.x, and 1.6.x. 
• It enables to choose the theme of Captcha field. 
• The admin may have the preview of it at the backend itself.

Moving further, there are more than three thousand modules which could be integrated into the website to customize the store, increase the web traffic, build customer loyalty, and improve conversion rates. There are modules available that support every site features like the product page, design, languages, navigation, promotion, marketing, payment, shipping, logistics, newsletter, reviews, administration, customers, social networks, and, so forth. And these modules are available as free and the premium ones.

In a nutshell, the modules make the online shop exclusive. It would be a prudent decision for the SMEs if they decide for PrestaShop migration of their existing store. Either for creating a new store or migrating from a pre-existing store, PrestaShop is bound to bring business. 

Common Design Mistakes That Hamper User Experience in Prestashop

When it comes to online selling, the user experience is something that can make all the difference. It measures the visual appeal as well as functional ease that the website offers to the user. The propensity of a visitor to stay on the site and convert the visit into sale actually defines the success of the website. For this reason, user experience becomes one of the key parameters that are to be considered while building an online store.

Prestashop is one of the most popular shopping cart software, which is used to create a feature-rich, high-performance, and robust e-commerce store. It offers an array of features such as customization, flexibility, responsiveness, and high standard templates. All these features empower a developer to create a store that offers an unmatched user experience. However, there are some common store design mistakes that can hamper the user experience on a Prestashop based website. Let's check out some of them:

Complicated Forms With Too Many Fields 

Filling in forms and fields is one of the key activities that users need to do on an e-commerce store. Having complicated forms with too many fields can make things frustrating for the visitors and they may end up leaving without conversion. The solution is to create one column lists which are easier to read and fill. Alternatively, developers can group the similar elements together based on the information type. For instance, there should be separate columns for personal details, payment information, delivery options, and more.

Limited Navigation Options 

With online selling, the core of user experience lies in the navigation process. The business will never flourish if the users are not readily able to find the products they are looking for. The developer should concentrate on providing comprehensive navigation options such as top menu, sub menus, navigation for individual and related products, contact information, help, and any other information the user may need. Product filters can enhance the user experience to a greater extent.

Not Keeping The Basic Help In View

Another store design mistake that is commonly made during Prestashop website development is that the basic help is not available in the plain view. The entire concept of online selling is based on reducing the time frame of the transaction. The longer the user takes to finish up, the lesser are the chances of conversion. Basic help guidelines come handy to ensure a user-friendly experience.

Improper Placement Of Labels

The user experience greatly depends on the readability of product information as well as forms and questionnaires on the online store. Improper placement of labels can create confusion and influence the user decision to stay on the site. The labels should preferably be placed at the top of the form. Also, there should be a clear demarcation between the labels and the information given underneath. Using capital case is to be avoided. The font sizes and styles should be chosen to provide good readability.

Not Highlighting the CTA Button

Online selling is all about enticing the user to complete the sale before leaving the website. The CTA or call-to-action is a key parameter used for this purpose. Designers usually forget to highlight the CTA button, which causes the seller to lose
potential customers. Highlighting the CTA buttons with eye-catching colors or larger fonts improves visibility and hence, engages customers.

Having A Cluttered Online Store

A clean, uncluttered appearance can improve the user experience to a great extent. Having unnecessary information and form fields on the online store, on the other hand, makes it unappealing and cumbersome. Users are sure to get irritated if asked to fill useless details. Having to go through a tedious checkout process is one of the biggest reasons causing poor conversion rates. Minimalism is the word, but this doesn't mean that there should be the lack of information.

Hiring a reputed Prestashop development company is a good way to ensure that your website provides an excellent user experience. They can build a good-looking and user-friendly online store that takes your business on a route to success.

User experience is one of the key parameters of success of a Prestashop online store. A smooth and seamless user experience ensures higher conversion rates and hence, better business for the online seller. There are some common mistakes that can hamper the UX and result in users leaving the website without completing the transaction. Prestashop Developer can, however, take care of some small things and resolve these problems.

Why to Choose Prestashop for eCommerce Website Development

Today technology has provided the best platform for all kinds of business corporations in the form of eCommerce platforms. Online stores have become the latest and fast moving trend, which is now implemented in various industry sections. There may be various reasons but today people find it more convenient to shop online rather than going to the store.

Online Store solution

In the race to provide maximum convenient to the customer it has become vital for any business to have an eCommerce website, but the most important part is to have the best and robust online portal, which is simple, user friendly, attractive and fast.

There are many software tools that help in building a perfect online store like OsCommerce, Magento, Prestashop etc, but among these Prestashop is considered as the most suited software platform to create eCommerce web portals.

If you go through the eCommerce website development services India then you will find that maximum of the companies using Prestashop tool for the creation of online stores because using this software tool a developer can create very attractive and unique online solution without much difficulty.

Read more: http://www.sooperarticles.com/internet-articles/web-development-articles/why-choose-prestashop-ecommerce-website-development-1462158.html