Elevate your PrestaShop Store with its Modules

PrestaShop, being the most reliable and flexible open-source software has revolutionized the e-commerce industry to an appreciable extent. Lakhs of SMEs today flock behind the PrestaShop Development Company to get their websites developed on the platform in order to gain a position in the global commercial center.

There are several beneficial features such as product listing, digital products, catalog management, shipping, payment integration, tax calculation, user-friendly back office, analytical reports, customer management, digital marketing, and so forth leading to an endless list of features in favor of smooth e-commerce operation.

However, one of the common problem confronted by the merchants while operating their online business is the spam. When running an e-commerce store built on PrestaShop, the easiest way to eliminate the spam entries lies in opting for the PrestaShop Module Development. To be more specific, installation of the PrestaShop reCaptcha module creates a hassle-free business online.

The reCaptcha module has several features which help to avoid spam. A few of them are: 

• It facilitates to identify the human and automated mail system.
• The extension prevent spam entries from the computer programs like the crawlers, bots, and any other spam software.
• It verifies and ensures that a human activity is done over the website.
• It supports audio test and helps the visually challenged persons to pass the test.
• The merchants are able to configure the demands of CAPTCHA fields like 'refer a friend' 'submit' and, so forth. 
• It is easy to install and use.
• It utilizes the Google's reCaptcha feature to prevent spam entries even while submitting the form. 
• It is compatible with all versions like 1.4.x, 1.5.x, and 1.6.x. 
• It enables to choose the theme of Captcha field. 
• The admin may have the preview of it at the backend itself.

Moving further, there are more than three thousand modules which could be integrated into the website to customize the store, increase the web traffic, build customer loyalty, and improve conversion rates. There are modules available that support every site features like the product page, design, languages, navigation, promotion, marketing, payment, shipping, logistics, newsletter, reviews, administration, customers, social networks, and, so forth. And these modules are available as free and the premium ones.

In a nutshell, the modules make the online shop exclusive. It would be a prudent decision for the SMEs if they decide for PrestaShop migration of their existing store. Either for creating a new store or migrating from a pre-existing store, PrestaShop is bound to bring business. 

Common Design Mistakes That Hamper User Experience in Prestashop

When it comes to online selling, the user experience is something that can make all the difference. It measures the visual appeal as well as functional ease that the website offers to the user. The propensity of a visitor to stay on the site and convert the visit into sale actually defines the success of the website. For this reason, user experience becomes one of the key parameters that are to be considered while building an online store.

Prestashop is one of the most popular shopping cart software, which is used to create a feature-rich, high-performance, and robust e-commerce store. It offers an array of features such as customization, flexibility, responsiveness, and high standard templates. All these features empower a developer to create a store that offers an unmatched user experience. However, there are some common store design mistakes that can hamper the user experience on a Prestashop based website. Let's check out some of them:

Complicated Forms With Too Many Fields 

Filling in forms and fields is one of the key activities that users need to do on an e-commerce store. Having complicated forms with too many fields can make things frustrating for the visitors and they may end up leaving without conversion. The solution is to create one column lists which are easier to read and fill. Alternatively, developers can group the similar elements together based on the information type. For instance, there should be separate columns for personal details, payment information, delivery options, and more.

Limited Navigation Options 

With online selling, the core of user experience lies in the navigation process. The business will never flourish if the users are not readily able to find the products they are looking for. The developer should concentrate on providing comprehensive navigation options such as top menu, sub menus, navigation for individual and related products, contact information, help, and any other information the user may need. Product filters can enhance the user experience to a greater extent.

Not Keeping The Basic Help In View

Another store design mistake that is commonly made during Prestashop website development is that the basic help is not available in the plain view. The entire concept of online selling is based on reducing the time frame of the transaction. The longer the user takes to finish up, the lesser are the chances of conversion. Basic help guidelines come handy to ensure a user-friendly experience.

Improper Placement Of Labels

The user experience greatly depends on the readability of product information as well as forms and questionnaires on the online store. Improper placement of labels can create confusion and influence the user decision to stay on the site. The labels should preferably be placed at the top of the form. Also, there should be a clear demarcation between the labels and the information given underneath. Using capital case is to be avoided. The font sizes and styles should be chosen to provide good readability.

Not Highlighting the CTA Button

Online selling is all about enticing the user to complete the sale before leaving the website. The CTA or call-to-action is a key parameter used for this purpose. Designers usually forget to highlight the CTA button, which causes the seller to lose
potential customers. Highlighting the CTA buttons with eye-catching colors or larger fonts improves visibility and hence, engages customers.

Having A Cluttered Online Store

A clean, uncluttered appearance can improve the user experience to a great extent. Having unnecessary information and form fields on the online store, on the other hand, makes it unappealing and cumbersome. Users are sure to get irritated if asked to fill useless details. Having to go through a tedious checkout process is one of the biggest reasons causing poor conversion rates. Minimalism is the word, but this doesn't mean that there should be the lack of information.

Hiring a reputed Prestashop development company is a good way to ensure that your website provides an excellent user experience. They can build a good-looking and user-friendly online store that takes your business on a route to success.

User experience is one of the key parameters of success of a Prestashop online store. A smooth and seamless user experience ensures higher conversion rates and hence, better business for the online seller. There are some common mistakes that can hamper the UX and result in users leaving the website without completing the transaction. Prestashop Developer can, however, take care of some small things and resolve these problems.

The Steps Required For Migrating Your Existing Store To Prestashop

Migrating to a new e-commerce platform comes with a host of challenges. But, if you choose your new e-commerce platform in such a way that its features and advantages outweigh the challenges, then it is worth the game. One of the e-commerce platforms that can prove to be an ideal candidate for migration is Prestashop, mainly because of its following attributes:

1. The platform is easily scalable and customizable.

2. A wide variety of modules is available for use, giving scope for diverse functionalities.

3. The platform renders support to a good number of languages, making it an ideal choice for creating a store for an international audience.

4. The platform does not charge any monthly cost, download cost, or even a sales commission.

Considering the above-mentioned attributes of Prestashop, it can be deemed as a suitable choice for migration especially if you as a store owner are looking for a more feature-rich and/or scalable e-commerce solution. Taking note of the advantages of Prestashop, it would be worth knowing what steps comprise of the migration process. Therefore, let us look at the steps involved in a Prestashop Migration process:

Data Migration: When moving an online store to a new platform, the data of an existing store, which includes product attributes and descriptions, must be transferred to the new e-commerce platform. This is quite a challenge as databases of all e-commerce platforms are available in different formats, making the data migration process implementable by a skilled developer only.

Prestashop Module Development: Migrating modules and theme from a previous store to the new store is not possible. Thus, in order to render the new store with desirable functionalities, one is required to deploy available or customized Prestashop modules. Moreover, attributing to Prestashop’s active development community, it is highly likely that you, as a store owner find better and more innovative modules for your new store.

Prestashop Theme Development: Since the design of the previous store can also not be migrated, one is required to deploy a theme that is compatible with the platform of the new store. Prestashop, in this case, offers a variety of paid and free themes to choose from. Further, theme customization can be employed if one wants to arrange the elements of the new store in a specific way and have new elements and colours added as well. 

With the implementation of the above-mentioned steps, one can have their store migrated to the feature-rich e-commerce platform, Prestashop. However, it is important to note that these steps can only be implemented by a team experienced in rendering Prestashop Migration Services.

How To Boost The Performance Of Your Prestashop Store?

The loading speed of an online store is one of the key parameters that determine its success as an optimum loading speed goes a long way in ensuring a good search engine ranking, and an optimum conversion rate. The performance of a Prestashop eCommerce website can be boosted by executing the following measures:

Choose An Efficient Hosting Server: One must choose a hosting server that suits their needs effectively. While factors such as the kind of traffic you expect, your budget, and the uptime and upgrades offered by your hosting options generally determine one’s choice of hosting, it is important to consider the website performance and cost-effectiveness rendered by an efficient hosting option.

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How To Create An Ideal User-Experience For Your Prestashop Store?

User experience is a major factor that decides the success of any e-commerce store. An excellent user experience renders a smooth browsing experience for your customers and thus, ensures customer retention. If your store is particularly, built on the Prestashop platform, you can furnish it with an ideal user experience by employing suitable Prestashop customizations.

Thus, by choosing suitable modules and a fitting theme for your store, you can create an ideal browsing and shopping experience for your customers. Let us know about the Prestashop modules that hold the possibility of creating an ideal user experience:

Cascade Search Module: The module allows to customers to search products in a step-by-step manner. You as a store owner can choose the number and names of these steps and can activate it on any page. Moreover, you can name these steps in a non-english language as well. The module is highly relevant for those stores that offer a wide range of products as it greatly simplifies the overall product searching and shopping process.

Prestashop Product Customization Module: Using personalized products is the day’s trend. The module allows your customers to follow this trend with ease. It allows your customers to customize products by selecting colours and textures of their choice from an intuitive design panel and place an order. On the other hand, it allows you to receive customized orders and export them in PDF.

Menu For Mobile Module: With small screens, mobiles greatly reduce a customer’s comfort of browsing an e-commerce website. With this module, menus of your e-commerce website are fully optimized for mobile screens, thus, rendering a comfortable and an easy mobile shopping experience to your mobile-based customers.

Product Slider Module: Creating strong visual experiences for your customers can prove to be greatly beneficial for your online store. The module does so by allowing your product’s photos to be presented in a slider, thereby, rendering a wonderful user experience to your customers.

In addition to employing these aforementioned modules, you can create an ideal user experience by employing an aesthetic and appropriate design that also allows these modules to fit in your website with perfection. With a custom Prestashop web design solution you can achieve the same with supreme excellence.

How Can PrestaShop Make Your Online Store Successful

Today the trend has completely changed and now people feel shopping from exclusive outlets and shopping malls like old school. Today everybody wants to utilize that time in spending with loved ones and do the shopping through internet. Now, with improvisations in technology maximum people are accessing internet on their smartphones, which means shopping is done while travelling or while on the bed or watching televisions at any time.

If you are into online business then it becomes necessary for you to understand these latest trends and modify your present online store as per the trend and demand. Today online business has got the toughest competition and there are examples of so many names that started as promising venture but then the name got sink somewhere. If you don’t want to have such experience then you need to have solid strategy and follow latest trend.

You might have observed that today even small retails are offering their products through online stores and this is because it is the easiest way to have more customers and increase sales. The very first thing that you need to plan is the business model that you would have and kind of platform that would support your business model.

Industry is filled with numerous eCommerce development platform with various features and functions to lure customers and developers but PrestaShop is one of the few platforms that has good share of websites in the market and many developers and bending towards it because of its flexibility and reliability.

Flexible

The term flexible is very important when it comes to online store development because you cannot design or develop your online store as per your desire or requirement if the building platform is not flexible.

Flexibility should be there in design and also in development. Suppose you want a unique design for your online store and if your platform does not support any other themes other than the ones that are present in the collection or if the platform does not allow modifying the themes, then it is not worth to go for the platform

PrestaShop website designing has become very popular among the developers and website owners because it is the most flexible development module presently in the industry. Developers can customize the design in the way required and if they are not satisfied, they can opt for PSD conversion process that can give you wonderful designs.

Scalable

Every online store would start as a small one and then depending on the demand and number of visitors it starts growing. You can never predict the pace in which the store will grow, so you should be prepared well in advance about the steps that should be taken while your online store is growing.

You need to go for platforms like PrestaShop that is so scalable that increase in the number of products or pages does not affect the performance of the site. PrestaShop is considered the best platform for growing companies. All you need is hire an experienced and professional PrestaShop Developer and rest part is taken care by them.

Prestashop To Develop Customized and User-Friendly eCommerce Store

Prestashop is an online store development platform that grabbed attention of the industry experts before it could launch. There was huge hype and expectations from this platform to bring a revolution in the online shopping site trend and it performed as per the expectations. Today most of the online store developers prefer to work on this platform for the development of a robust, scalable and flexible eCommerce store.

Logically also Prestashop should perform better than other platforms because it is considered as the hybrids of other platforms. It has all the wonderful features of other building platforms excluding the drawbacks or limitations.

Complete Customizing

Before the launch of Prestashop, there was no option called completely customizable, at least not practically because developers had limitations. However, with Prestashop there are no limitations and developers can change everything to anything from the scratch.

When it comes to Prestashop designs, you get huge collections or themes and designs, but you get option to completely customize those themes also. This allows the developer to try more innovative designs to impress both clients and visitors.

Payment Integrations

One of the worst nightmares for the developers while working on online stores was integration of payment gateways because all gateways were not supported by every platform. This limitation was also a point of concern for the business owner as it was restricting the store spread the wings.

However, now with Prestashop that problem is solve as it supports almost all payment gateways and also has support for more than 40 languages. Now with Prestashop the online stores are spreading their wings round the world flawlessly.

Prestashop Support

The online community of Prestashop is very big and that has made the support strength of the platform pretty strong. Developers can easily find solutions for their problems on the community with latest plugins, fixes for the bugs, innovative idea to reduce the work and many more information.

Secured Shopping

The major concern of any shopper is about the security and that will be same even if you are shopping on some site. This problem is very well taken care by Prestashop platform as it provides the best security for both visitors and website owners.

The information of the shopper is sent through most secured encrypted way and kept away from all kinds of external threats.

These are few features of Prestashop platforms that has become favorite of the Prestashop development company Indian developers and business owners. Using this platform developers are making huge and complex websites quite easily.